Founded in 1913, Italian fashion powerhouse Prada originally specialised in the production of high quality leather goods. Its ancient origins and avant-garde heart have been adored by the aristocracy and European elite for generations.
In the 1980s the brand was revolutionised by Miuccia Prada, granddaughter of the founder, and her husband Patrizio Bertelli. The pair launched an iconic line of contemporary, nylon bags which proved to be an immediate success, and paved the way for global prominence.
It was Prada’s creative talent and cutting-edge approach, coupled with Bertelli’s visionary and daring entrepreneurial ability, which brought new lustre to the company and led to its international expansion, as well as its public flotation in 2009.
Designed for a contemporary woman with a strong character, Prada’s first ready-to-wear women’s collection debuted in 1988. Since then the fashion house has expanded its offering to include menswear and sportswear. It has also made numerous additions to its long-standing flagship accessories range, which now includes handbags, shoes, eyewear, cosmetics, fragrance and technology.
Keen supporters of innovation and continuous development, the brand’s strong values have led to its interests beyond the fashion world. In 1993 the Prada Foundation was established to support young artists and cultural talent through the organisation of exhibitions and events. At the turn of the millennium Prada became the official sponsor of the Luna Rossa team, aligning its image with the world of sailing and sports competition.Style notes
The Prada woman has a strong identity, a love of original design and an intellectual approach to fashion. Contemporary, sophisticated and avant-garde, the Prada collections boast meticulous attention to detail and exceptional product quality. The clothes and accessories are characterised by clean lines and modern elegance, whilst they are comprised of precious fabrics, innovative materials and uniquely surprising details.Must-haves: Key pieces include the leather and nylon accessories, the totes and shoulder bags, the boldly printed attire, and the masculine silhouetted coats.