Miu Miu women's


MIU MIU
History

Miuccia Prada launched Miu Miu in 1993 - a brand inspired by her familial nickname and designed for a youthful audience. Unlike Prada, a fashion powerhouse famed for its minimalistic and sophisticated luxury, Miu Miu is a young and eclectic label renowned for its avant-garde design. It offers women a revolutionary approach to modernity, femininity and stylistic freedom through its experimental use of creative materials.

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The brand’s first collections were shown in New York, London and Milan, while its official international launch took place at Paris Fashion Week in 2006 – proving the label an immediate commercial success. Today the brand exists independently of the Prada Group, distributing its collections from its own stylistic and production headquarters, and boasting flagship boutiques across China, the US and Europe – retaining its position as one of the best-selling luxury fashion brands in the world.

Miu Miu’s women's collections play with both masculine and feminine imagery, as well as historical and artistic references, creating a contradictory and audacious vision of modern femininity. This creative message influences not only the brand’s designs but also its advertising campaigns – expertly captured by the eyes and lenses of the world’s most innovative photographers.

It is perhaps the brand’s inspirational theme which has captured the imagination of so many of the international elite. Among the many stars who have given their faces to the brand and donned its designs are Chloé Sevigny, Katie Holmes, Vanessa Paradis, Laetitia Casta and Lindsay Lohan.

Style notes

The Miu Miu woman is unique and fearless. Her style interpretation breathes levity and is free from societal constraint - embracing the contrasts of gender and mixing masculine pieces with her feminine wardrobe. Androgynous influences work in perfect harmony with the luxurious glamour and experimental style of the Miu Miu brand, which consistently demonstrates exceptional attention to detail and trend-setting capability.

Must-haves: Key pieces include the printed and embroidered bags emblazoned with motifs, the flat shoes, the ‘Nana-style’ knitwear, and the retro coats.