Since we are a fashion website, we take the power of dressing very seriously.
Detractors will say that we're in frivolous territory, and that clothes don't make the man. The truth is that the way you dress not only communicates to the world how you feel and how you want to be perceived, but according to scientific studies it even influences your moods and performance. An experiment at an American university found that students who wore a Superman t-shirt during a written exam scored higher than other students.
Clothing is a serious matter, and it says a lot about you: even not giving importance to fashion somehow communicates who you are and what your vision of the world is
The path to finding a style that reflects your personality starts very early, and is filled with experiments and mistakes. The goal is to find a dress code in which you feel comfortable but at the same time makes you feel like the best version of yourself.
Below is a collection of the stories that, through fashion, we have narrated in our editorials in recent years: fashion is fantasy, fun and freedom, but it is above all communication.
With the wish to find your -very personal- language.