Fashion is a serious matter
And we are not only referring to the enormous economic significance of the sector, which weighs heavily on the GDP of various countries, including ours.
What we mean is that fashion is anything but frivolous: the clothes we choose, and the way we wear them, are one of the most effective and impactful forms of communication we have.
Even before we speak, it is our appearance that speaks for us: clothes are an extremely powerful communication code, and not only to the outside world.
Scientific studies have shown that what you wear influences your mood, your perception of yourself and even your performance: an experiment in an American university found that students who wore a Superman t-shirt during a written exam scored higher than other students.
For this reason, it's important to find a style that expresses not only your personality, but the version of yourself you aspire to and that enhances your qualities.
Every time, in our editorials we tell a story, through the style of the protagonist: fashion is fantasy, fun and freedom, but it is above all Communication.
With the wish to find, also through your style, the story you want to tell.