World streets

There was a time when the highest elite set fashion trends: princesses, celebrities and public personalities. Then, in the Fifties, something changed: with the first youth movements, the streets were full of girls and boys who invented their own style, breaking the rules of bon-ton and traditional ways of dressing.

Today, street-style is an established trend, also thanks to numerous blogs that immortalize the always new outfits of ‘it’ girls. The streets have become real catwalks and, especially during the Fashion Weeks, we can admire diverse and creative looks, designed to be recognizable and unique. But the true street-style owes its origins to some important cities, Tokyo, New York and London, where young people have given life to cultural, musical and fashion movements that have involved to the point of becoming real phenomena.

And so the official fashion could not stand by and watch. Today an increasing number of designers like Moschino, Philipp Plein, Dsquared2, Burberry and Moncler, are looking to street-style for inspiration for their more youthful and trendy creations, in an interesting mix of sportswear, casual clothes, traditional or comfortable fabrics, bold or fancy colors and pretty graphics.

Take a walk in the most crowded and fashionable streets of Tokyo, New York and London with our suggestions.

Harajuku girl

Japan was one of the first countries to launch the youth fashion. On the streets of Tokyo, teenagers and young adults liked to spend their days walking in the streets of Harayuku district, that has become the reference point for the most imaginative and extreme youth fashion. An ironic, funny and showy look coming from mixing different styles, colors and patterns, inspired by Japanese manga and cartoon graphics.


Monogramma print padded jacket by Emilio Pucci, Knitted teddy bear short dress by Moschino, Flirting sequined backpack by Chiara Ferragni, Manga pouch by Dsquared2, Flirting beanie by Chiara Ferragni, Lapin White sneakers with fur by Manuel Barcelo'.


Hip hop factor

New York, 90s. Among dances, songs and graffiti began the history of hip hop music, which over the years has transformed the concept of street style and influenced fashion and youth culture worldwide. The hip hop style is dynamic, casual and colorful: alternation of oversized and mini-garments, overlapping layers, comfortable fabrics like jersey, sweatshirts and tracksuit trousers, maxi written prints, strong colors and, needless to say, sneakers.


Ruffled back detailed long bomber by M.S.G.M., Long flared sleeved crop hoodie by Amen, Logo appliqué over T-shirt by N°21, Cotton tracksuit bottoms by Moncler, Quilted technical fabric backpack by Moschino, Bessy wedge sneakers by John Richmond.


Camden market

In the 70s, the Camden Lock in London became the center of the spread of punk, goth and rock fashion, thanks to small shops where it was possible to find an alternative style. The British youth fashion owes its reputation to the famous Camden Street markets. Even today the look is aggressive, bold and eclectic, a creative mixing of different historical periods and youth movements, from the traditional tartan to rock studs and Teddy boys parka.


Fur detailed padded parka by Blugirl, Silk panelled oversize cardigan by Avant Toi, Live Love Life viscose T-shirt by Philipp Plein, Tartan wool mini skirt by Burberry, Medelin medium studded backpack by Philipp Plein, Leather lace-up boots by Cinzia Araia.