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White Woman 2014

The 29th edition of White was presented on September 11 at Palazzo Marino, Milan.

Mario Dell'Oglio, President of the Chamber of Buyers, Massimiliano Bizzi, founder of the show, Monica Sarti, CEO of Faliero Sarti, a company that has always been present at White, along with the Town Councilor for Fashion and Design Cristina Tajani, explained with satisfaction the continued interest in this event that has now become a point of reference for the international buyers.

The White, an exhibition sponsored by the city of Milan, will be held September 20 to 22, 2014.

There will be 453 brands from around the world, distributed in three locations in Via Tortona 27, 35 and 54.

Among the new brands to this edition we can mention Filles in 'Papa, a Belgian brand of great international appeal, the sneakers Losers, the Suzusan scarves and Paris in Paris shoes. Among the ‘historic’ brands there will be Faliero Sarti with their well-known scarves and Collection Priveé.

During the press conference a new project was illustrated. It is the Time Contemporary Fashion Award', a competition on an international scale that will appeal to contemporary fashion brands for men and women that are characterized by a strong focus on research and that represent the synthesis between tradition and innovation.