Seduction weapons

Valentine's Day is the feast of romantic love, an opportunity to share feelings and to tell somebody that you love them. It is also the right time to impress your beloved and your look will play a crucial role in this.  

So, what shall we wear on such an important day? This year fashion comes to our aid: banning the classic attire for a romantic dinner, the trends in men's fashion propose a new, more modern way to interpret love. The creations of Dolce & Gabbana, Gucci, Kenzo, Fendi, Dsquared2, Neil Barrett and Z Zegna are real lethal weapons to conquer your Valentine through sex appeal, humor, intelligence and a hint of romance.

Far from the stereotypes, the right look for a day to spend in good company is relaxed, casual and clearly shows our intentions through messages and prints that show our personality and love with spontaneity. Follow these suggestions to find the best look for Valentine’s day.

Write a love letter

Not so long ago, lovers used to write long and passionate love letters. Today things are faster and even Cupid has had to evolve. The most up-to-date ways to communicate our love are hashtags and prints on shirts, sweatshirts and even shoes. Because the words of love always arrive to the heart.


Embellished nylon bomber by Dolce & Gabbana, Kenzo Number One Fan sweatshirt by Kenzo, Patch and print T-shirt by Gucci, Jeans by Versace, Printed leather pouch by Givenchy, Leather iPhone 7 case by Dolce & Gabbana, Blind For Love high-top sneakers by Gucci.

Live, laugh and love

The latest polls show that women are attracted by men with a great sense of humor, who are able to make them laugh and take life with cheerfulness and joy. So the best way to conquer women is to bring out our most ironic and funny side. A laugh is good for love and is the secret of durable relationships.


Le Vrai 3.0 Claude jacket by N°21, Musicians print cotton T-shirt by Dolce & Gabbana, Coloured jeans by Corneliani, Bag Bugs wool and silk scarf by Fendi, Bag Bug leather backpack by Fendi, High tech cover by Dsquared2, Kev floral print leather Derby by Jimmy Choo.

Be smart

Education and intelligence are also greatly appreciated. The geeky look, a bit philosopher and a bit business man, really works. Only, don’t overdo with seriousness.  


Single-breasted wool blazer by Z Zegna, Statue of Freedom T-shirt by Neil Barrett, Prince of Wales wool blend trousers by Neil Barrett, Virgin wool fringed scarf by Church's, Saffiano leather briefcase by Prada, Grained leather case by Ermenegildo Zegna, Tassels detailed leather shoes by Tod's.