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Pop Culture

Male fashion is often seen as something serious, classic and linked to tradition. Well, there’s something new in the Fall/Winter men’s collections. A profound desire of having fun, to live fashion with joy and humor, far away from the greyness of everyday city life.

From Moschino to Saint Laurent and Moncler, from Kenzo to Dsquared2 and Missoni, many fashion brands follow these needs looking for inspiration to Pop art and the 80’s culture, with their bright colors and impactful graphic details.

Witty prints on t-shirts, sweatshirts and knitwear, a mix of contrasting and primary bold colors, amazing details, puffed silhouettes of padded jackets, accessories that become funny like toys. With its ironic eye, this is the nicest trend of the last few years.

Enjoy fashion with our proposals!


Andy Warhol, Keith Haring and Basquiat were some of the most innovative artists from the 60’s to 80’s, influencing the culture and artistic scene since their first appearance and having close connections with fashion. The newest prints for young men’s wardrobe are similar to graffiti drawn on fabrics.


Giga quilted jacket with hood by Save the Duck, Monkey intarsia crewneck by Moschino, Stars printed shirt by Saint Laurent, Zipped cuffs tracksuit bottoms by Maison Margiela, Y-3 Boost QR Sneakers by Adidas Y-3.


The unexpected look

A UFO sighting in your wardrobe! The most interesting outfit comes from Space: stars, gold and nice aliens will be the best friends of your outfit, transforming a daily look in a funny mix of graphic elements taken directly from the Eighties.

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Ultralight quilted padded jacket by Herno, UFO textured sweatshirt by Kenzo, Friends With You printed T-shirt by Moncler, Faded denim jeans by Marcelo Burlon, Rider California East/West wallet by Saint Laurent, Star printed derby shoes by Valentino Garavani.


The strange blue

The most classic and sober among colors, blue, gets a completely new accent in this outfit. Used in all its nuances to build graffiti or psychedelic prints, it is mixed with details of other contrasting colors to accentuate its simply thoughtless character. Welcome to a pinch of craziness!

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Matte nylon padded jacket by Colmar Originals, Reverse stitch cashmere cardigan by Missoni, Geisha printed washed cotton Tee by Dsquared2, Back fur patch detailed jeans by M.S.G.M., Stars print cashmere scarf by Givenchy, Chamonix sneakers by Philippe Model.