Logomania - Suggested looks for her

Lettering and logos on garments has been an evergreen trend from the Eighties onwards when fashion labels started to feature logos in their collections. Notably it all started with t-shirts which were transformed from a basic piece into something more valuable just by adding the label’s logo.

With time, trademarks have become more and more something of a fashionable feature, used not only as a simple brand name on clothing but also as a pattern and graphic element.

In our suggested looks, three different brands play with their names: Versus Versace spelled in woollen blocking letters with a lurex effect; Alexander Wang’s dissimulates its logo into a barcode’s shape and Boutique Moschino transforms its name into a colourful and chic boutique’s sign.

Versus Versace 
Multicolour logo sweatshirt
by VERSUS VERSACE, cotton and linen striped shirt by ONE TEASPOON, flared Romy trousers by DONDUP, patchwork Sloan small shoulder bag by MICHAEL KORS, buckle detailed suede ankle boots by TOGA.


Alexander Wang

Asymmetric cotton cardigan by MM6 MAISON MARGIELA, Barcode crop top and Prisma Skeletal Tote by ALEXANDER WANG, drawstring buds shorts by RICK OWENS, Hikara sport sandals by ADIDAS BY STELLA MCCARTNEY.


Moschino Boutique

Lace cardigan by BLUMARINE, Chic boutique printed dress by MOSCHINO BOUTIQUE, Metropolis leather shoulder bag by FURLA, Gilligan flats by STUART WEITZMAN.


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