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Contemporary urban

What does it mean to have a contemporary look? The needs of the contemporary man have changed in the past few years and now moving in the great metropolises means having increasingly frenetic paces, being always updated and having a strong personality to stand out from the crowd.

Dedicated to young people, but not exclusively so, the metropolitan style of brands such as Sacai, Avant Toi, Moncler, Rick Owens, Neil Barrett and Dior, mixes elements of urban-sporty attitude with the conceptual and most extreme choices in a style ever farther away from the stereotypes of the classic, but remaining tied to tailoring and clothing functionality.

An urban attitude that wants an unconventional approach, a precise selection of details, colors and accessories, comfortable fabrics and dynamic clothes. Here is a selection of the most cutting-edge items for your trendy wardrobe!

Conceptual minimal

The intellectual's charm is in the wise ability to express his own character through the choice of a personal look made of quality clothing, fine fabrics, clean lines, sophisticated and never boring chromatic research. To amaze with a discreet luxury.


Shearling detailed wool coat by Sacai, Twist knitted merino crewneck by Drumohr, Dyed drill cotton trousers by Prada, Twisted rib knitted beanie by Avant Toi, Chambord lace-ups by Paraboot.


New signals

Fluorescent colors stolen from road signs and signals, arrows and modern graphic elements to be noticed. The young streetstyle chooses hi-tech materials and comfortable silhouettes of sportswear to create flashy special effects.


Maya padded jacket by Moncler, Cotton crewneck by Stone Island, Colourful embroidered hoodie by Mcq, Low rise tracksuit bottoms by Neil Barrett, Thunderbolt detailed sneakers by Fendi.


Cutting edge

Men's fashion vanguard chooses the black-white duality as a form of expression. The shapes are not banal, the asymmetry creates movement, graphic prints communicate the chaotic movement of modern life, the comfortable accessories become fellow travelers to get around the city.


Sleeveless padded long coat by Rick Owens, Asymmetric knitted merinos jacket by Avant Toi, Garden of Time printed sweatshirt by Dior, Mended rips detailed jeans by Alexander Mcqueen, Murallon backpack by Marcelo Burlon, Basket Creepers boots by Rick Owens.