British Appeal

All over the world, English fashion is synonymous of both extravagance and acknowledged elegance, tradition and quality. Halfway between these two extremes, the collections presented on men's runways this spring display the classical note of the impeccable English tailoring and the traditional fabrics such as tartan and prince of Wales interpreted in a contemporary and fresh way.

Follow our tips inspired by British style for a look perfect for the uncertain weather of these spring days.

Tartan clan

Born as a recognition sign of the power of Scottish clans in the Middle Ages, tartan check is now considered the symbol of English tradition. In wide patterns or strong colors it has become easy to wear and mix with different prints and patterns.


Carlford reversible bomber by Burberry,  Check patterned cotton shirt by Dsquared2, Check linen and cotton trousers by Incotex, Edgware messenger bag by Burberry, Brogue loafers by Dolce & Gabbana.

Prince of Wales

The pattern par excellence of English tradition, this fabric is flawless for a well-tailored jacket. Dare mix it in various shades of color or designs, the result will always be elegant.


Prince of Wales linen blend blazer by Fay, Zipped patterned cotton polo by Brioni, Prince of Wales trousers by John Richmond,  Nylon and saffiano shoulder bag by Prada, New Dress derby shoes by Hogan.

London rain

The changeability of British, weather which passes quickly from sun to rain, is notorious and requires the right wardrobe to face up unexpected rain or cold weather, starting from the trench coat and an umbrella.


Rain collection belted trench by Herno, Long sleeve jersey polo shirt by Drumohr, Kensington chino trousers by Hackett, Skull handle collapsible umbrella by Alexander McQueen, Chelsea leather ankle boots by Givenchy.