Sporty looks for her
Three sporty and comfy outfits for him
Aristocratic style for her
Three outfits for him inspired by the past
Three green outfits for her
Rocks and snow for a winter style
Three ideas for a fashionable enchantress
Misterious creatures for Halloween night
Embroideries and metallic ornaments for men’s wardrobe
A buyer and expert in the Made in Italy
Eccentricity and futurism for her
Basic lines and some extravagance for menswear
SPRING / SUMMER 2018 womenswear collection by Mila Schön
Three outfits for her from all over the world
Animals, symbols and tribal prints for him
The most iconic piece of female wardrobe in three versions
Something to say
A DIY inspired contemporary style
The top must-see exhibitions to see by the end of 2017
No ordinary style
Three unmissable pieces for a trendy season
Three perfect outfits for the must-have ankle boots
Intervista a Paolo Fiorillo, buyer e esperto di Made in Italy
Classy and comfortable with our three outfits
Three simple outfits for a refined style
Three outfits for your warrior style
Be inspired by Japanese style
Three embellished outfits for an eye-catching style
Three outfits for a powerful look
Three outfits inspired by the trendiest decade of fashion
The return of pop culture in three men’s outfits
Three outfits for a bucolic style
Three expressive outfits
Ready to pack up for a long getaway weekend?
Three outfit ideas for a dip in the blue
One iconic piece for three outfits
A piece in three versions
May must-see fashion exhibitions selected for you
Three outfits inspired to the art of the Roaring Twenties
Geometry has never been so fashionable.
Three ideas for your sparkling days
Precious materials for your daily style
Nonchalantly elegant in three outfits
A trendyway to play with traditional menswear
Three joyful outfits for a colorful life
Logos, symbols and lettering for your wardrobe
Three unmissable outfits for your wardrobe
Ethnic inspired outfits for an international style
Three romantic outfits with a twist
Three outfit ideas to play with a colorful fashion
Three suits for all occasions
Long live prints
Three outfits to conquer your beloved.
Three special looks for Valentine’s day
How to mix and match prints and colours in your outfits this season
Three memorable outfits to feel like real Queens
Three outfits to warm your winter up
Three breathtaking outfits for a sparkling look!
Discover the Spring/Summer 2017 collection by CAMO.
Three casual ways to live the sea.
Three tribal-chic outfits for a hot summer holiday.
Three perfect outfits for your sporty soul
Make a mark with prints and patterns!
Shorts - a cool must-have for the warm season.
Get inspired by our outfit ideas and be the best dressed man of the party.
Let your 2016 sparkle!
Christmas' looks - perfect on every occasion.
Three outfit ideas for a luxurious weekend in the countryside.
Weekend breaks: Outfits to escape the city and get back to nature.
Be inspired by our outfit ideas and shop the looks.
Need a break? Here are three outfit ideas for you.
Let the new season's colours inspire your outfits!
The outwear key trend of this season
Fancy dresses, not costumes, for your Halloween look.
A gothic dark side - Suggested looks for her
Warm colors for him to fence off the first cold weather.
Shades - Suggested looks for him
Camo by Stefano Ughetti: Made in Italy tailoring, careful choice of materials, re-interpretation of classic staples and a lean, modern style for comfort fit clothes that make you feel "light".
Play with colour blocks and inserts.
Seize the challenge - get ready to the transitional season. Browse our suggested looks for her.
Embellishments not to go unnoticed.
Discover our suggested outfits for a naturally fashionable man.
Choose your bag and create your style!
Train with colours: jump in the puddle.
BALENCIAGA SS 2015
Precise cuts, techy fabrics and vivid colors.
Discover our selection for inspiration.
Final reduction: Discover our latest special deals on sale items for men.
Get ready for the holiday party season - shop our selection and get inspired.
Get ready for the party season with our selection of sequin embellished fashion dresses, tops and shoes.
Inspirations and ideas for your holidays presents. Discover our selection.
Autumn/Winter 2014 is high on street fashion. Shop our edit of the hottest street style looks.
Forest green, camouflage, mud brown and military green bring nature into urban life.
Shop our selection of can’t miss basics from quality brands to address cold winter time with style.
Liapull, an Italian company with over 50 years of experience in the knitwear industry presents the I-KNIT collection at WHITE .
The Special Project WHITE Denim will make its debut during the June edition. The brands taking part in the project are PRPS, Kuro, Koral and Hudson, representing the best Japanese, English and American denim.
Three outfits for your next holiday
Three outfits for your spring style
Three eye-catching outfits for your spring
Three outfits for stylish men
Three 70’s inspired outfits
Three outfits for your outdoor weekend
Update your wardrobe with the latest trends
An unconventional touch to your wardrobe
Three perfect outfits for a relaxed look
Three outfits for a glam Christmas cocktail party
Three key samples you cannot miss.
Three fashion forward street-style inspired looks
Three ways to make your wardrobe more interesting
On-trend knitwear in our men's fashion story
A style with personality
Three ways to interpret leather
Three interesting ways to combine stars & stripes
Four outfit ideas to be stylish in the scariest night of the year.
Three comfortable outfits for your weekend
Three outfits to bring out the fun
The return of the coolest minimalism in three outfits
Three musical-inspired outfits to follow the rhythm of fashion.
Three suggestions to follow to be always impeccable
Three ways to wear the British-mania trend.
Three suggestions for a very modern vintage look
Three styles to wear like a living legend.
Discover the key trends of the new season with our outfits.
What to wear to become a legend
Discover the trends of the Autumn/Winter 2016-17 collections.
Three ideas to live your summer time at 360°
Let your animal instinct run free and inspire your outfits.
Acquire a peculiar nonchalant look with this gypsy inspired style.
Some precious ideas for your sparkling looks.
Neil Barrett, Diesel, Golden Goose…discover the unmissable pieces
Get your blankets and baskets out of the cupboards and follow our style tips to get ready for your summer picnic.
Get inspired by Wimbledon tournament for your sportive looks.
Three outfit ideas ideal to celebrate the new season with
Seaside outfit ideas for stress-free packing up.
Classic staples and retro-inspired pieces for a new elegance
Three chrome schemes to inspire you.
Casual, semi-formal or black-tie? Choose your style!
Small prints for great looks.
City, seaside or wild nature?
Shout it out loud with printed messages!
Surprise elements in his outfits.
In step with the best footwear S/S 2016 trends.
All-in-one pieces to jump into Spring.
If you were an artist, which kind of artist would you be?
Underline your sense of style with our striped outfits.
Season's trends: stripes on the rise. Discover our outfit ideas for her.
Fresh ways to wear a classic suit: suggested outfits.
Lingerie-styled garments: outwear or underwear?
The bomber jacket: fly high with our SS16 suggested looks!
3 tees to create three different styles
Discover our polos selection for S/S 2016
Make your style geometric!
Sweet hues for you spring styles.
Instead of based on style, choose your outfit by colour.
Our suggested looks for each zodiac sign: Part One, from Aries to Virgo.
Layer upon layer to uncover your style
The New Year Styles - outfit ideas for him.
Party Time - discover our outfit ideas for her New Year's Eve party.
Check out our suggested outfits for an unfoegettable New Year's Eve party.
Outfit ideas for your Christmas' nights out.
Going on holidays? Discover our outfit ideas for him.
Upgrade your wardrobe with a touch of autumn colours.
A ride out in the countryside
Create your outfits
Three suggestions for a sophisticated Halloween night.
Nerd chic looks for her.
Understated sophistication: the bon ton style is back.
Leisurely atmospheres and soft embraces.
Black and white or coloured, check prints are a big trend for F/W 2015 collections.
Matching outfits for her and for him on an Expo 2015 tour.
Easy outfits - The jumpsuit
The mermaid: shimmery reflections.
For him - Tropical blue lemonade
The most expensive handbag sold at Christie's auction in Hong Kong.
Summer: time to wander
Suggested outfits for him - jackets and derbies, leather and suede,
Work out your style
Shop our edit of sport-inspired looks for an active look!
Whet your fashion appetite with funny fast food print clothes.
New season arrival: the floral romanticism of Isabel Marant Étoile
Winter sales are the right occasion to show your ability to find the best deals that combine superior quality, timeless yet contemporary flavor and interesting discounts.
Shop our selection of mountain outfits for your winter holiday.
Christmas would not be Christmas without some red. Shop our selection of bags, shoes, clothing and accessories.
With the festive season approaching, it’s wise to start thinking of how to dress on festive occasions.
Here’s a selection of tuxedos and stylish outwear for men.
Shop our top 10 fashion must-haves to keep your wardrobe cool.
Geometrical patterns and blooming flowers, straight cuts and soft lines, watercolors and vivid hues for Mila Schön SS 2015 collection.
F/W 2014-15 men’s coats and jackets by Fay, Herno and Moncler for leisure and work time.
Some of the best showrooms of the world are located in Milan and Marziano Bello Showroom is one of them.
The edition dedicated to SS 2015 men’s collections and women’s pre-collections will re-open its doors from June 21-23, staging the best names and the most innovative projects from the international scene of the contemporary fashion
Three perfect outfits for spring activities
Three outfit ideas for your holiday inspired style
How to be chic wearing sportswear
Animal instinct for the trendiest men's fashion
Three looks for explorers of urban jungle
All the enchantment of fashion in three outfits
The return of anarchy in men’s fashion
Three outfits with special powers
Three unfailing pieces for your outfits
Outfit ideas for him.
The dress code for modern professions
Three stylish outfits to practice sport in cold weather
Three key elements for your wardrobe
Find your favorite tone-on-tone layering in our fashion story
Three outfits to amaze
Three bright proposals for your wardrobe
Three outfit ideas for the scariest night
From Nature to wardrobe in three outfits
A real feast for your eyes
Three outfits to live the city with style
Three inspirations for dance lovers
Three inspirational outfits for a timeless elegance.
A worldwide tour in three outfits.
Three outfits for a dip in the fabulous years of dreams, happenings and revolution.
Three ideas for your naturally chic style
A closer look at the world of Vintage with Sabrina Montanari
Discover the new season through our suggested outfits.
Discover our outfit ideas for a stylish summer city look
Show some great style during the warmest months of the year.
Three art-inspired outfits for men.
Laces, studs and fringes…cornerstone details to develop a free spirit style.
Three suggested outfits to be always elegant with a Twenties look.
Trench - check, white shirt - check, little black dress - check!
Summer is back! It is time to head outdoors for a refreshing meal in the park.
Seaside outfit ideas that will save you precious time and your looks.
Three styles for a hot summer.
Express your many personalities with quirky accessories and original details
5 top trend hues you will want to wear
Find your perfect guest’s outfit
Discover two allies for your busy city life.
A fashion story of urban elegance.
A fashion story of ethnic fascinations
Say what youwear.
Lopsided fashion for your spring.
Details to embrace the new season with.
Post-atomic style outfit ideas for him.
Black faux leather for impressive looks.
Build your outfit around an art-inpired piece.
Discover the exclusive Dionysus City Bags by Gucci
Discover what's new in WHite Milano Woman, February 2016
Dress up with flowers this season.
Top grades in geometry for your looks!
Boost your sense of colour!
Outfit ideas to get dressed as your favourite 1980s' movie characters.
Suggested looks for the zodiac signs - Part two, from Libra to Pisces.
More than you can see
The New Year Styles - outfit ideas to start the new year in line with the new trends.
Be in advance on the SS 16 trends!
SS 16 trends for your winter look!
Discover our suggested outfit ideas for his New Year's Eve party
Conquer your perfect style!
Daze with a stylish clash!
Tips for a successful holiday dinner party outfit for her
Get inspired by our outfit ideas for your holiday looks.
Ready for a holiday in the mountains?
Shoes to go with her.
Back to work - Suggested looks for her for a stylish start.
Black and white for a personal look. Browse our selection.
Suggested looks for him - the right closet for the transitional season.
A day in Paris - Matching outfits for her and for him.
Enjoy the vibe of the 70s with our suggested looks for her.
Be the best dressed woman: ceremony suggested looks.
Dare with colours!
Spring / Summer 2015 denim trends for man. Discover our outfit ideas.
From neat to distressed and embellished, the denim trend is a must this season. Check out our outfit ideas.
In case of breeze. Padded jackets outfit ideas for her.
Patterns mix and mash
An earthquake in your closet is happening, let a galore of patterns get in!
US inspires your look - Check out our spring outfits to live the American Way.
Are you ready to catch one of the key trends of Spring/Summer 2015? Then … Fall in line!
Update your wardrobe with one of the season’s biggest hits – the fringe.
Discover Dolce & Gabbana romance inspired shoes from the new season.
The key fashion events presenting Autumn/Winter 2015-2016 collections are already here.
A capsule collection of scarves, neck warmers and ties for the Italian artist.
In between parties, dress down and relax with our selection of t-shirts, tops and sweatshirts.
The joy of colours in Adriana Tavares’ multifaceted art from home décor to visual art and personal accessories.
This year for the holiday season shine like a star.
Inspirations and ideas for your holidays presents.
Discover our selection.
Animalier print is an absolute must have for the cold season this year.
Read more and shop our looks.
Get inspiration from our looks and fence off cold with style this winter.
The new edition of the White fashion show presents a selection of international brands who represent the very best in the world of contemporary apparel and accessories.
Japanese influences in Harrell’s luxury denim line PRPS
Street style looks from Milan Fashion Week. Check out our gallery!
The French brand See Concept, launched in 2010 by a group of young entrepreneurs, made its debut at the White Show through its Italian distributor Moroni Gomma.
For the next Spring-Summer Cacharel has made its debut at WHITE by presenting a collection defined by the return of the Swiss crepe, a material once discovered and rendered successful by Cacharel in the 1960’s.